Hello, I'm Pocoy. Yes, it's a bit of a strange name. Unique, if we're being generous.
I've been an art-based advertising creative for over a decade, with a specialization in digital and social media advertising. I’ve been churning out ads since the days of Friendster, MySpace, and Flash websites (RIP) and I’m still making them on Facebook, YouTube, Instagram, TikTok, or whatever new platform them cool kids are into lately.
Currently I'm a Creative Director in Ogilvy Manila. At the same time I'm also the office's resident Creative Technologist, by virtue of me possibly being the geekiest and nerdiest among my peers. I immerse myself in all things tech and innovation, and I share my knowledge with the rest of the team in order to push for more modern creative work.
When I'm not at work, I play video games, geek out on gadgets, and mess around with my cats in the hopes that one day they would become internet-famous.
WORK EXPERIENCE
Ogilvy
Manila, Philippines
Creative Director, February 2015 to present
Manila, Philippines
Creative Director, February 2015 to present
Lead a team of creatives in the end-to-end development of above-the-line, digital, social, PR, and 360° advertising campaigns.
Work with community managers and social specialists in the development of branded social media content across platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok.
Collaborate with PR specialists in developing PR campaigns and tactics, which include online and offline events, CSR programs, and activations involving media, influencers, and online communities.
Work with colleagues in the Ogilvy network in the development of regional campaigns for clients such as Coca-Cola, Milo, and Yum! Brands.
Oversee the production of digital and social content for regional creative hubs for clients such as The Coca-Cola Company and NBA Asia.
Grow the business of clients including, but not limited to, The Coca-Cola Company, Unilever, Johnson and Johnson, Nestle, Beiersdorf, Huawei, Honor, Microsoft, Epson, NBA Asia, Taco Bell, Dairy Queen, Ford Motors, Ocean Park Hong Kong, as well as various local Philippine brands.
Oversee the growth and development of my creative team, ensuring that every member is performing well in their respective positions.
Creative Technologist, February 2020 to present
Spearhead the use of modern tech, innovations, and methodologies in the agency’s creative output.
Collaborate with the regional ASEAN Creative Tech teams in the development of tech ideas for local and regional clients.
Work with dev teams in the design and production of digital brand platforms such as websites, mobile applications, AR/VR applications, chatbots, and app filters.
Develop materials such as presentations and monthly newsletters for colleagues and clients that aim to educate them about emerging technologies and how they can be applied to the agency’s output.
Provide guidance to any and all teams in the entire agency on the conceptualization and implementation of tech ideas.
Associate Creative Director, August 2014 to February 2015
Worked in tandem with creative leads in the development of above-the-line, digital, and 360° advertising campaigns.
Established the overall art direction for campaigns and ensure consistency across all executional components of the campaign.
Supervised junior creatives and production partners in the development and production of campaign materials.
Worked on brands such as The Coca-Cola Company, KFC, Unilever Food Solutions, Ford Motors, and Air Asia.
Senior Art Director, November 2013 to August 2014
Art Director, June 2008 to September 2012
Art Director, June 2008 to September 2012
Conceptualized ideas for digital advertising campaigns under the supervision of my creative leads.
Crafted designs and layouts for print and digital campaign materials, ensuring consistency with campaign and brand visual identity guidelines.
Designed and conceptualized websites, microsites, web games, and other interactive online brand experiences.
Worked on brands such as Nike, Nokia, KFC, Nestle, Del Monte, Unilever Personal Care, Unilever Food Solutions, Wyeth Infant Nutrition
EDUCATION
University of the Philippines Diliman
Graduated March 2008
Bachelor of Fine Arts in Visual Communication
Graduated March 2008
Bachelor of Fine Arts in Visual Communication
University of the Philippines Diliman
Graduated March 2004
Bachelor of Science in Business Administration
Graduated March 2004
Bachelor of Science in Business Administration