In order to increase association of Coca-Cola and mealtimes we created always-on content that asked teens what food they enjoy pairing with Coke for specific mealtime occasions. The most popular suggestions from users in the comments section gets featured in the next post. Afterwards we repeat the cycle and ask again for a different mealtime occasion.
The copy played on describing the meal and the Coke as if they’re people, and how they have qualities that make them a perfect match.
We made more cycles of this content than you can shake a breadstick at, but below is a selection of the output that we made.
TRANSLATION:
“The meal that’s a perfect match for movie night? Coke and _________”
"You’re cheesy, I’m chill. We’re a perfect match during movie night.”
“The meal that’s a perfect match for movie night? Coke and _________”
"You’re cheesy, I’m chill. We’re a perfect match during movie night.”
TRANSLATION:
“The meal that’s a perfect match for dates? Coke and _________”
“You’re beefy, I’m sexy. We’re a perfect match every time we go on a date.”
“The meal that’s a perfect match for dates? Coke and _________”
“You’re beefy, I’m sexy. We’re a perfect match every time we go on a date.”
TRANSLATION:
“The meal that’s a perfect match while cheering for your favorite team? Coke and _________”
“You’ve got a different kind of kick! We’re a perfect match.”
“The meal that’s a perfect match while cheering for your favorite team? Coke and _________”
“You’ve got a different kind of kick! We’re a perfect match.”
TRANSLATION:
"The meal that's perfect for weekend bonding with your friends? Coke and _________"
"We're each other's fa-burrito ("paborito" is "favorite" in Filipino). We're a perfect match."
"The meal that's perfect for weekend bonding with your friends? Coke and _________"
"We're each other's fa-burrito ("paborito" is "favorite" in Filipino). We're a perfect match."
