Mind You Mental Health Solutions, a healthcare company that offers mental health-related services online, wanted to reach out to Filipino gamers who may be suffering from depression and other mental health conditions.
These gamers use online games to temporarily escape from their problems—but what if these virtual worlds could actually provide real-life healing?
Using the avatars of healer characters across the Philippines' most popular online games, we had Mind You's mental health professionals provide free in-game consultations to gamers to provide them their first step in their quest for healing.
Mind You House of Healers case study video
Mind You House of Healers case board
We developed key visuals and a design language that were used across our materials promoting our weekly consultation sessions and educational mental health gaming livestreams.
Awards and Recognitions:
The One Show
Round 2 Shortlist
New Ideas for Health and Wellness
Gaming for Good
Round 2 Shortlist
New Ideas for Health and Wellness
Gaming for Good
Sabre Awards Asia Pacific
Gold
Marketing to Youth
Gold
Marketing to Youth
Asia Pacific Tambuli Awards
Health and Wellness - Gaming
Quality of Life - Gaming
Youth Brand - Gaming
Creative Guild of the Philippines Kidlat Awards
Bronze
Creativity in Experience - Innovation
Creativity in Strategy and Effectiveness - Creative Strategy
Health and Wellness - Gaming
Quality of Life - Gaming
Youth Brand - Gaming
Creative Guild of the Philippines Kidlat Awards
Bronze
Creativity in Experience - Innovation
Creativity in Strategy and Effectiveness - Creative Strategy
