A digital campaign for Nivea Men Facial Wash that elevated the everyday Filipino man to heroic levels, and invited them to use a skin care brand that provides equally epic care and protection.
We made four 15-second digital videos, where we paired an Epic Man with a variant of Nivea Men Facial Wash that provides a unique solution to their skin care needs.
Nivea Men Extra White Foam - The Bearer of Bright Skin
Nivea Men White Oil Clear Mud Foam - The Champion of Oil Control
Nivea Men Acne Oil Clear Foam - The Keeper of Clear Skin
Nivea Men White Acne Oil Control Scrub - The Hero of Freshness
An equally epic-themed key visual was also made, which was adapted into digital content, print, and in-store merchandise.
