Clear Men Anti-Dandruff Shampoo’s promise is freedom for men to style their hair any way they want, without fear of getting dandruff from the styling products that they use.
To demonstrate this, we partnered with Bruno’s Barbers, the leading barber shop chain in the Philippines, and branded four signature “dandruff-proof” styles.
The campaign was launched via a series of videos featuring key influencers representing each of the four hairstyles. The first video was an omnibus announcing the partnership between Clear Men and Bruno's Barbers.
It was then followed up with individualized video content for each of the four styles.
Viewers are then invited to visit any Bruno’s Barbers branch to get the haircut they want, with their hair shampooed with Clear Men in the process.
This experiential effort got us to sample our product on our target audience, and educate them that by using Clear Men they can keep styling their hair any way they want without fear of getting dandruff from the styling products they use to achieve their look.
